What is A2P 10DLC for Qtrac / Explaining the SMS Opt‑In Requirement ? What is A2P 10DLC for Qtrac / Explaining the SMS Opt‑In Requirement ?
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What is A2P 10DLC for Qtrac / Explaining the SMS Opt‑In Requirement ?

Alek Alek

Overview

To legally send SMS (text messages) to users in the United States, all businesses must comply with A2P 10DLC (Application‑to‑Person) messaging regulations enforced by mobile carriers and governing bodies.

Qtrac operates as the official messaging provider and reseller for its customers. While Qtrac manages the submission workflow, each end customer is registered and approved individually as the messaging brand.

As part of recent regulatory updates, explicit SMS opt‑in language is now mandatory during the campaign registration phase.

Roles & Responsibilities

Qtrac (Provider & Reseller)

  • Submits brand and campaign applications on behalf of customers
  • Ensures compliance with carrier and ATP requirements
  • Acts as the messaging platform and SMS service provider

Customer (End Organization)

  • Is registered in their own name as the messaging brand
  • Owns the use case, message content, and end‑user relationship
  • Is responsible for collecting lawful user consent (opt‑in)

The A2P 10DLC Registration Process (Step by Step)

Step 1: Brand Registration (One‑Time)

Qtrac submits a Brand Registration on behalf of the customer.

This step verifies:

  • Legal organization name
  • Business type and Address
  • EIN / Tax ID or equivalent with matching Business Address
  • Company website and contact details 
    Assigned POC that can approve the application requires: Name, Title, Email and Phone.

✅ Outcome:
The brand is approved and assigned a trust score, which impacts throughput and messaging limits.

 

Step 2: Campaign Registration (Per Use Case)

After brand approval, Qtrac submits a Campaign Registration for the specific SMS use case.

This step defines:

  • The purpose of the messages (alerts, confirmations, updates, etc.)
  • Sample message content
  • Message frequency expectations
  • How users opt in to receiving messages

👉 This is where the SMS opt‑in requirement applies.

 

SMS Opt‑In Requirement (Mandatory)

During campaign registration, carriers now require clear proof of voluntary user consent.

If your organization collects phone numbers through forms, applications, or workflows that may send SMS messages, you must include a dedicated SMS opt‑in disclaimer.

This is NOT optional for new or recently onboarded customers.

What the SMS Opt‑In Must Include

The opt‑in must be visible at the point where the phone number is collected. For Qtrac application this means, the Mobile Interface , Kiosk, Add Visitor Option from the Queuer, or Booking. All areas must match and must clearly state:

  • That the user agrees to receive SMS messages
  • That message and data rates may apply
  • That message frequency may vary
  • Opt‑out and help instructions:
    • Text STOP to unsubscribe
    • Text HELP for assistance
  • Links to:
    • Privacy Policy
    • Terms of Use

This opt‑in is typically implemented as:

  • A checkbox
  • Accompanying disclaimer text near the phone number field
  • External links for Privacy Policy or Tems of Use

Example Opt‑In Disclaimer (Sample)

“By entering your phone number, you agree to receive SMS notifications about your place in line from the CustomerCompanyName via Qtrac. Message frequency may vary. Text HELP for help or STOP to unsubscribe.
[Privacy Policy] | [Terms of Use]”

⚠️ This is an example only. All required elements must be present.

Privacy Policy & Terms of Use Options

There are two compliant approaches, depending on how messaging is presented.

Option 1: Qtrac Identified as the Messaging Provider (Recommended)

If the SMS message indicates that it is sent by Qtrac on behalf of the customer, then:

  • Privacy Policy link may point to Qtrac's Privacy Policy
  • Terms of Use link may point to Qtrac’s Terms of Use

✅ This approach:

  • Simplifies approval
  • Reduces risk of rejection
  • Requires no customer policy updates

Option 2: Customer Uses Their Own Policies

If the customer prefers to link to their own Privacy Policy and Terms of Use, then:

⚠️ Their Privacy Policy must explicitly include:

  • Mobile/SMS messaging usage
  • How mobile data is handled and shared
  • Language consistent with Qtrac’s SMS data‑handling practices

If the mobile data / SMS section is missing or unclear, the campaign may be rejected during ATP verification.

Existing vs. New Customers

Existing Customers

  • No immediate changes required
  • Changes will be required if:
    • Forms are updated
    • New SMS use cases are introduced
    • A new campaign is registered

New & Recently Live Customers

  • SMS opt‑in must be implemented
  • Requirement applies even post‑go‑live
  • Mandatory for ATP compliance

Why This Requirement Matters

Mobile carriers actively enforce A2P regulations. Missing or unclear opt‑in language can result in:

  • Campaign rejection
  • Message blocking
  • Service interruptions
  • Delays in launch or expansion

Implementing a compliant SMS opt‑in ensures:

✅ Legal compliance
✅ Successful campaign approval
✅ A better user experience

 

In order to help speed up this process Qtrac has created this easy step by step checklist for our Customers.

 
 

If you still have any questions please feel free to reach out to the assigned Customer Success Manager or our Qtrac Support Team

A2P

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